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13 Best DIY SEO Software to Rank Your Content Fast

Are you looking for the best DIY SEO software to help rank your blog fast? Search engine optimization is critical in driving organic traffic to your blog, meaning having the right tools is essential.

To make things easier, there are now many DIY SEO software solutions available that offer powerful features and intuitive user interfaces so you can quickly and easily optimize your blog for higher SEO rankings.

This article will cover 13 of the best DIY SEO software options to help you quickly rank your blog for maximum visibility.

Read on to find out which software best suits your needs!

Our Pick
An illustration for 13 best diy seo software to rank your content fast

Surfer SEO

Surfer SEO is an SEO tool designed to help you optimize your website’s content to rank higher in the Google SERP.

It uses machine learning algorithms to analyze your content and understand the “language” of search engine optimization.

1) Surfer SEO

A graphic showing the surfer seo content planner
Courtesy: SurferSEO

Key Features:

  • Uses machine learning algorithms to optimize content

  • Analyzes competitors’ websites for SEO insights

  • Provides Content Editor tool to help write optimized content

  • Content Audit helps with internal linking

Pricing:

Surfer SEO’s pricing plans start at $59/month and go up to $239/month, depending on the features and tools you require.

Pros:

  • Audit your website content to identify opportunities for optimization

  • Analyze competitors’ websites

  • Content Editor tool to help write optimized content.

  • Affordable pricing plans

  • Includes free tools for low-traffic sites

Cons:

  • A relatively new tool, so not as comprehensive as some other SEO suites

Read our full Surfer SEO review here

2) SEMrush:

SEMrush is our favorite DIY SEO tool for a number of reasons. This all-in-one SEO software offers powerful features for optimizing your blog, such as keyword research, competitor analysis, building internal links, content optimization, and more. It’s also highly rated in terms of usability and comes with a free trial, so you can test it before committing to the paid version.

Key Features

  • Comprehensive keyword research to discover profitable keywords

  • Competitive analysis to identify your biggest SEO rivals

  • On-page optimization tools to ensure optimal content

  • Site audit to identify any potential issues that could impact your blog’s SEO performance

  • Content Marketing toolkit to get content ideas and produce quality content

  • Track website rankings to assess your progress and identify opportunities for improvement

  • SEO Toolkit to streamline processes across multiple sites

  • Connects to Google Search Console for live site-data

  • Link-building opportunities to boost organic search visibility

Pricing:

SEMrush offers a variety of pricing plans, including a free version. The paid plans range from $119.95 per month to $449.95 per month, depending on your required features and tools.

Pros:

  • Comprehensive SEO tools

  • Highly intuitive user interface

  • Free trial and demo available

  • Shows related keywords in the keyword research tool

Cons:

  • Expensive compared to other SEO software solutions

  • Less flexibility for customizing reports.

3) Ahrefs:

Ahrefs is a comprehensive SEO suite that offers detailed keyword tracking, competitor analysis, content optimization, and more. It’s also known for being among the most accurate keyword research tools available. 

Another great feature of Ahrefs is its “Site Explorer,” which provides detailed information about your website’s performance and visibility in the SERP. It also allows you to monitor your competitors’ ranking in organic and paid searches. Ahrefs has a comprehensive set of link-building tools, such as a broken link checker, backlink audit, and disavow tool.

Key Features:

  • Advanced keyword research and tracking

  • Comprehensive backlink audit tool

  • Detailed competitor analysis

  • Content optimization tools

  • Real-time Google search rankings monitoring

  • Site Explorer to track visibility and performance

  • Link-building opportunities

Pricing:

Ahrefs offers a variety of pricing plans, ranging from $99/per month to $999/per month. It also has an Enterprise plan for companies with large budgets.

Pros:

  • Accurate keyword research tool

  • Comprehensive backlink audit tool

  • Affordable for small businesses

  • Detailed competitor analysis

Cons:

  • Expensive compared to other solutions

  • No free trial is available

  • Technical support can be slow

4) Moz Pro:

Moz Pro is an SEO suite that offers a variety of tools for optimizing your website, such as keyword research, link building, and site audits. It also comes with a Rank Tracker tool to help you track changes in your website’s search engine rankings over time.

Moz Pro also includes an On-Page Optimization tool that provides recommendations on how to improve existing content for better rankings in SERPs.

Key Features:

  • Comprehensive keyword research tool

  • Link building opportunities

  • On-page optimization tools to improve the content

  • Rank Tracker to monitor changes in rankings over time

Pricing:

Moz Pro’s pricing plans start at $99/month and go up to $599/month, depending on your required features and tools. It also offers a free version that provides basic SEO insights, although it doesn’t come with all the features of the paid plans.

Pros:

  • Comprehensive SEO suite

  • Rank Tracker to monitor changes in rankings

  • On-page optimization tool to improve the content

  • Free version available.

Cons:

  • Price can be expensive for some businesses

  • The free version doesn’t come with all the features of paid plans.

5) Screaming Frog SEO Spider

Screaming Frog SEO Spider is an SEO crawler that helps you analyze your website and identify potential issues. It can detect broken links, keywords not being used, redirects, duplicate content, and more. Additionally, it provides a wide range of reports to help you optimize your website for better rankings in SERPs.

Key Features:

  • Analyze website structure and content

  • Find broken external and internal links, duplicate content, etc

  • Generate custom reports

Pricing:

Screaming Frog SEO Spider’s pricing plans start at $175/year and go up to $1,500/year, depending on your required features and tools.

Pros:

  • Find issues on websites quickly and easily

  • Generate comprehensive reports to optimize content

Cons:

  • Some features can be complex for beginners to understand.

  • No free version is available.

  • No keyword research tool is included.

  • Expensive for small businesses.

6) Frase

Frase is an AI-powered SEO tool that helps you optimize your website for better rankings in SERPs. It uses natural language processing to analyze content and identify opportunities for optimization. It also provides an automated content optimization tool to help you write SEO-friendly content quickly and easily.

Key Features:

  • An AI-powered content optimization tool

  • Natural language processing to analyze content

  • Automated content optimization tool for writing SEO-friendly content quickly and easily

  • Keyword research and meta-description generation tools

Pricing:

Frase’s pricing plans start at $14.99/month and go up to $114.99/month, depending on your required features and tools.

Pros:

  • Easy-to-use keyword research and meta-description generation tools.

  • Affordable pricing plans

Cons:

  • Limited features compared to other SEO tools.

  • Lacks an in-depth analytics capability.

7) LowFruits

LowFruits is a powerful SEO tool that helps you analyze SERPs quickly and easily. Instantly analyze any website with LowFruits by simply entering the URL into the search bar, and you’ll obtain an insightful report of its most crucial ranking factors! You can also use LowFruits to compare multiple pages to see which performs better.

Key Features:

  • Generate keyword ideas

  • Analyze SERPs quickly and easily

  • Keyword clustering to identify related search terms

  • Competitor analysis to compare your website’s performance with competitors

  • Wildcard searches for more precise search queries

Pricing:

LowFruits pricing plans start at $29/month and go up to $79/month, depending on your required features and tools.

Pros:

  • Generate keyword ideas quickly and easily

  • Detailed SERP analysis

  • Competitor analysis tool to compare your website’s performance with competitors

  • Affordable pricing plans

Cons:

  • Lacks an in-depth analytics capability.

  • No free version is available.

  • No content optimization tools are included.

8) Ubersuggest

Ubersuggest is an SEO tool that helps you optimize your website for better rankings in SERPs. It provides detailed insights into keyword research, backlinks, and content optimization. Additionally, it has a powerful analytics dashboard that allows you to monitor the performance of your website over time.

Key Features:

  • Detailed keyword research insights

  • Backlink analysis tool

  • Content optimization features

  • Domain Authority Insights

Pricing:

Uber suggests pricing plans start at $12/month and go up to $40/month, depending on your required features and tools.

Pros:

  • Detailed keyword research insights

  • Backlink analysis tool

  • Powerful analytics dashboard

Cons:

  • No free version is available.

  • Content optimization features are limited.

  • Domain Authority Insights are not as comprehensive as other SEO tools.

9) SpyFu

SpyFu is an SEO tool that provides detailed insights into keyword research, backlinks, and content optimization. With SpyFu, you can analyze your competitors’ SERPS (Search Engine Results Pages) to gain valuable insights into their website ranking strategies. This information will help you adjust your SEO efforts to outperform your competition.

SpyFu also provides data on your competitors’ PPC (pay-per-click) ad spending, allowing you to determine how much they are willing to invest to be visible for certain keywords. Additionally, SpyFu gives you access to social outreach data which can help you identify potential backlinks.

Key Features:

  • Comprehensive Keyword Data

  • PPC Competitor Research

  • Google Ads Spending Data

  • Social Outreach for Backlinks

  • SERP Analysis

  • Website Ranking Information

Pricing:

SpyFu pricing plans start at $39/month and go up to $79/month, depending on your required features and tools.

Pros:

  • Comprehensive keyword data

  • PPC competitor research

  • Google Ads spending insights

  • Social outreach for backlinks

Cons:

  • Relatively expensive compared to other SEO tools.

  • The interface can be a bit confusing for beginners.

10) SERanking

SERanking is an SEO tool that offers a range of features to help you optimize your website for search engines. With SERanking, you can track your website’s search engine rankings, analyze your competition and identify high-quality linking opportunities. The tool also offers detailed reports on your SEO progress, allowing you to monitor changes and errors to improve performance.

Key Features

  • Monitor keyword ranking

  • Identify quality linking opportunities

  • Generate leads

  • Analyze competitor data

  • Improve website speed and performance

Pricing:

SERanking offers a range of affordable pricing plans starting from $39/month and going up to $189/month, depending on the features you require.

Pros

  • The tool is easy to use and navigate

  • Offers a wide range of features for website optimization

Cons

  • The free version of the tool is quite limited in terms of features

  • Some users have reported issues with the accuracy of SERanking’s data.

11) woo Rank

Woo Rank is a powerful digital marketing tool that provides website owners and marketers comprehensive insights into their website’s performance. The Woo Rank tool allows users to analyze their site structure and content, track keyword rankings, uncover competitor strategies, and discover high-quality linking opportunities.

The tool also offers an intuitive WordPress plugin, which makes it easy to start with Woo Rank quickly. Additionally, users have access to various other features, such as keyword research and competitor analysis.

Key Features:

  • Website Analysis

  • Keyword Research

  • Competitor Analysis

  • WordPress Plugin

Pricing:

Woo Rank offers several pricing plans starting from $79.99/month and going up to $199.99/month, depending on the features you require.

Pros:

  • Comprehensive website analysis

  • Easy-to-use WordPress plugin

  • Affordable pricing plans

Cons:

  • Reports can be difficult to interpret

  • Limited customization options

  • No free trial is available.

12) SEOptimer

SEOptimer is the perfect website auditing tool for any user looking to gain valuable insights into how their website performs from an SEO standpoint. With its comprehensive range of features, you can rest assured that your website will be optimized and perform optimally!

Using the tool, you can quickly crawl your website and identify any potential issues with site structure, content, external linking, etc. Additionally, SEOptimer offers suggestions on improving your website’s SEO based on the report results.

Key Features:

  • SEO Crawler to quickly scan websites

  • White Label Reports for custom branding

  • Keyword Research Capabilities

  • Built-in Audit tool to identify SEO issues

  • SEO API to automatically audit websites

  • Bulk Reporting for multiple website analysis

Pricing

SEOptimer offers a free version of its software and various paid plans that start at $19/month and go up to $49/month, depending on your required features.

Pros

  • User-friendly interface

  • White label reports and custom branding

  • Automated website auditing capabilities

Cons

  • The keyword research capabilities are quite basic.

  • The reporting is not as detailed as some more advanced tools.

  • No automatic link-building capabilities.

13) Also Asked

AlsoAsked is an SEO platform that helps users learn more about the topics they are researching. The platform extracts data from Google search results and provides people with a comprehensive list of popular questions related to their topic. This information can then be used to optimize content, understand user intent, and ensure that websites provide the answers people are looking for.

Key Features:

  • People Also Ask (PAA) questions

  • Data from Google search results in real-time

  • Search intent monitoring

  • Ability to export data in bulk

  • Monthly free searches

Pros

  • Provides comprehensive information about a topic

  • Easy-to-use interface

  • Helps users understand user intent

Cons

  • Data can be limited depending on the topic

  • No automatic optimization capabilities.

Conclusion:

Website optimization is an essential part of any successful SEO strategy. Fortunately, various DIY SEO tools are available to improve a website’s search engine ranking. These tools range from keyword research tools like Google Keyword Planner to audit tools like SERanking and Screaming Frog to Also Asked, which helps people understand user intent. No matter what tool you choose, these tools can help you optimize your website to improve its search engine ranking.

FAQs

Can I do SEO on my own?

Yes, you can do SEO on your own! Various DIY SEO tools are available that make it easy to perform keyword research, audit websites, and analyze competitor data. With the right tools and guidance, you can optimize your website for search engines.

What free keyword research tools are available?

There are a variety of free SEO tools that can help you identify relevant keywords for your website. Google Keyword Planner is a popular free option, as well as Ubersuggest, SEMRush, and Wordtracker.

How can I use target keywords to optimize my website?

Target keywords are important for optimizing the content on your website. You can research relevant keywords using keyword research tools like Google Keyword Planner and incorporate them into your content to improve your website’s search engine ranking.

What type of businesses can benefit from DIY SEO software?

DIY SEO software is an effective tool for businesses of all sizes, from small to large enterprises. It can help optimize website ranking, track competitors’ activity, and improve content quality.

How easy is it to set up and use DIY SEO software?

DIY SEO software is designed to be straightforward and user-friendly. Most platforms offer comprehensive tutorials and support to ensure users have a smooth onboarding process.

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