AI · Content marketing · SEO
Fifteen years doing this. Now figuring out what AI changes.
Hi, I’m David Ruhm.
I’ve spent fifteen years in content marketing and SEO. I work with AI every day, and I’ve put hands on virtually every AI writing tool aimed at this industry. I write about what I actually use, what I’ve tested and abandoned, and what genuinely moves numbers — including when the answer is “nothing.”
What I write about
Guides & how-tos
Step-by-step walkthroughs of how I actually use Claude, ChatGPT and the rest — the real prompts, the real settings, screenshots of my screen, and the bits where it fell over.
AI search
AI Overviews, ChatGPT, Perplexity, llms.txt. Which shifts are real, which are noise, and what I’m seeing in my own data rather than in someone’s screenshot on LinkedIn.
Tools, tested properly
Hands-on reviews of the tools content marketers and SEOs reach for. Real accounts, real tasks, and a verdict that’s allowed to be “no.”
News & takes
What shipped this week, and what it actually means for content and SEO work — rather than for AI in general.
Some links here are affiliate links. I only write about tools I’ve used, and a commission never changes what I say about one.